Limited Time Offer: Save 30% on PRO with code GETRESULTS »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

How to Craft Blog Posts and Articles That Exceed Performance Expectations in Any Industry

by Rogelio Rodriguez  |  
February 17, 2016
  |  2,560 views

One of the chief jobs of an inbound marketer is to convert readers into customers. A particularly effective way to do that is to write frequent, interesting content that establishes your company or client as experts in their respective fields.

However, creating compelling blog posts and articles three to four times a week can be challenging. The following four steps can help.

1. Target the right audience by building buyer personas

How can you address your audience if you don't know who your typical buyer is? After all, you don't want to address your posts to 40-year-old women if your customer are mostly 20-somethings.

Although you may have a general idea who this buyer is, constructing a formal buyer persona will help you solidify your ideas and give you a good tool for teaching new team members about the company and its market.


HubSpot offers resources on how to develop buyer personas. Depending on the company and its products, it may have a single buyer persona or as many as 10. Speak to your sales force, use customer records, and survey your customer base to get the data you need to get started. Here is a great tool offered by HubSpot to get you started developing your buyer personas.

Once you know whom you should be addressing, it's a lot easier to grab the interest of those readers who are most likely to buy your product, service, or idea.

2. Fail to plan, and you are planning to fail; use a concept worksheet


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Rogelio Rodriguez is CEO of Rizen Inbound. He works with people who love what they do and helps them promote their work and communicate the "why" that drives their passion.

LinkedIn: Rogelio Rodriguez

Twitter: @rodusmc

Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
1 rating(s)

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!