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How to Set Up a Local AdWords PPC Campaign That Kills the Competition (Part 1 of 2)

by Corey Zeimen  |  
February 29, 2016
  |  3,924 views

Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to dominating Google AdWords for your local area.

A Four-Step Guide to Dominate Your Local Market via Google AdWords

The plan laid out here will allow you to grab a much greater share of new business available to you in AdWords—and for less than what your competition is paying to acquire the leads left over.

Without doubt, if you are not leading AdWords at the moment, then your competitor is the one paying less and getting more instead of you... Time to reverse the trend!

Disclaimer: This plan is not simple or cheap to execute, but it will surely work if you carry it out. If the steps listed here were easy to do, your competition would have done them already.


Step 1. Google AdWords Campaign Optimization/Overhaul

The bedrock of your new and improved PPC campaign starts with building the best possible Google AdWords account structure.

A well-built campaign will make sure that no potential leads slip through the cracks and that everyone who needs to see your ads, will. It also ensures that users who should not see your ad, won't.


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Corey Zeimen is CEO of Guaranteed PPC. He offers performance-based PPC consulting advice to B2B and B2C clients, along with guaranteed execution resulting in 25% more revenue, or his work is free.

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Comments

  • by Shovon Joarder Tue Mar 1, 2016 via web

    Hi,

    I'm still at learning process of AdWord campaign. I'm trying to learn something from this article and I've a question. One AdWord campaign can support or direct traffic to one landing page, right? In your planning landing page strategy section, you advise to list the target locations and services based on which I may able to determine the total required number of landing pages. So, do you suggest to create multiple landing pages and launch multiple campaigns or create multiple campaign for one single landing page?

    As I said, I'm still new and in learning process so my question seems a little weird, but your answer will hlp me to learn a important thing where I'm actually for few days.

    Thanks

  • by Corey Zeimen Wed Mar 2, 2016 via web

    @shovon

    It really depends if you have a lot of different products and services to promote or not.

    If you are promoting one basic product or service type, but there are many different ways people are searching for that particular thing (which is the case most of the time), then you should develop one really good landing page template that effectively sells that particular product or service which will be cloned/customized with different and unique headlines to match each way your prospects will be searching for that very thing.

    In this particular case, you would have one adgroup mapped out per landing page variation (with unique headlines) for each keyword you want to promote. 1 campaign is to be used with many adgroups to ensure the right traffic is routed to the right adgroup and enable that type of control.


    Example:

    Adgroup 1 & Keyword: +foundation +repair

    Landing Page Headline: Foundation Repair Services

    Negative Keyword Useage: - crack


    Adgroup 2 & Keyword: +foundation +crack +repair

    Landing Page Headline: Foundation Crack Repair


    Whereas the landing page used for each adgroup is identical minus the headline in question.

    (Ad Copy For Each Adgroup Should Have The Single Modified Broad Match Keyword Used Within The Headline For Maximum Ad Relevancy & Conversion Rate)



    If you are promoting many very different types of services or products alternatively, you are going to want to design several unique landing pages with different designs and content to sell those products or services effectively to be used in their own respective campaigns, 1 campaign for each product or service type you have to promote.


    I hope that makes sense.

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