It's so frustrating: You work hard running your business. You know your industry inside and out. You offer something that nobody else does. And you take precious time to write about it in your business blog. Yet... nobody is reading. Your social share buttons are untouched. And your comment sections are empty too.
And you're definitely not getting more phone calls or walk-in traffic to justify the time you've invested in writing a new post week after annoying week.
So, why isn't your blog getting the attention it deserves? You know people are looking for the expertise and answers you provide. What are you missing?
You're probably missing something all successful bloggers know how to do: write engaging content. Content so insightful and useful that readers become addicted. Hooked.
You, too, can write engaging content. You just need to make a few adjustments to your writing.
Use the following five methods to write a business blog that totally hooks your readers.
1. Write with all five senses
Include sight, sound, smell, taste, and touch. Being factual in a business blog is important, but you can present your information in an appealing way. Immerse your reader, make him smell something stinky or hear something that makes him flinch. We are sensory beings. We respond to and remember writing that makes us feel something.
Take the first step (it's free).
You may also like:
- How to Use Storytelling to Transform Your B2B Content Marketing: Bobby Lehew on Marketing Smarts [Podcast]
- Why a Picture Really Is Worth a Thousand Words According to Neuroscience
- How to Create a Content Strategy for COVID-19 (or Other Crises) in Five Steps
- Eight Talking Points to Justify Your Content Budget During COVID-19 [Infographic]
- Eight Ways Your Content Marketing Might Be Sabotaging Your SEO