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Email Marketing in a Mobile-First Era: How to Get It Right

by Shani Rosenfelder  |  
March 3, 2016

With social media, podcasting, videos, push notifications, and other mobile marketing channels taking over our lives, you may think that good-old email is losing its dominance in the mobile age.

Well, think again and take a look at the Litmus chart, below.

Around half of all the messages sent during the second quarter of 2015 were mobile-responsive—a 28% increase from the previous year.

What has led to this shift? Awareness. Marketers understand that user experience is super- important in mobile.

Optimizing the entire mobile experience is now essential for email marketing.

There are six components to optimizing your email marketing for mobile customers: design, copy, location, connectivity, and cross-channel integration. Let's cover them one at a time.

1. Design for Mobile

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Shani Rosenfelder is a senior marketing manager at AppsFlyer. He has 10+ years of experience in key content and marketing roles across a variety of online companies and startups.

LinkedIn: Shani Rosenfelder

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