Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Seven Ways to Increase Your Webinar Registrations

by Lauren Barber  |  
March 8, 2016
  |  2,730 views

Webinars are a great tactic for generating leads, branding, and positioning your company as an industry expert.

With the right strategy in place, webinars can generate high-quality leads and drastically increase revenue.

In fact, 67% of buyers attend webinars when researching B2B purchases; moreover, webinars rank in the top three content formats, and they are among the most popular type of content for engaging prospects, according to the 2015 Content Preferences Survey (email required).

Why Do Webinars Fail?

Webinars can fail for various reasons, such as poor segmentation of your database, irrelevant topics, promotion to the wrong audience, and the lack of a follow-up strategy, among others:


Seven Ways You Can Increase Your Webinar Registrants Right Now

1. Identify your buyer personas


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Lauren Barber is the lead generation manager at ZoomInfo, a leading B2B intelligence provider. She's in charge of fueling the funnel with targeted contacts and nurturing them throughout the funnel.

LinkedIn: Lauren Barber

Twitter: @LaurenBarber7

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!