Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

How to Maximize Your Content's Reach on Social Media

by John Unger  |  
March 11, 2016
  |  4,343 views

It's not tough to publish on social media: With a few clicks you have a post on Facebook, a tweet on Twitter, or a video on YouTube.

The tough part, as you know, is getting found, viewed, read, liked, and shared—and doing it without annoying people.

Here are some ideas to think about, along with "how to" tips and tactics that should help you get your content found.

1. To Share or Not to Share

Understanding Why People Share


Why do you share something you have read on social media? Probably for one of the following reasons:

  • You believe that others will want the information: Your mom might like that recipe, a colleague might want to read a post on a new app, etc.
  • You care about something and you want others to care about too: When Hurricane Katrina devastated New Orleans, there was a relief fund; you shared because you wanted others to get involved.
  • You want to entertain others or provide a bit of inspiration.

Look at those purposes for sharing. They are not selfish ones: You want to be useful; you want to get the word out about something important. Others who share do so for the same reasons. So, the same approach should drive your content:

  • Provide information that will let them be useful to their communities if they share it.
  • Give them content that, if shared, will make them look smart for sharing it.

Understanding Why People Don't Share


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

John Unger is a writer and blogger based in Manchester, the UK.

Twitter: @johnungerr

Google+: John Unger

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!