It's not tough to publish on social media: With a few clicks you have a post on Facebook, a tweet on Twitter, or a video on YouTube.

The tough part, as you know, is getting found, viewed, read, liked, and shared—and doing it without annoying people.

Here are some ideas to think about, along with "how to" tips and tactics that should help you get your content found.

1. To Share or Not to Share

Understanding Why People Share

Why do you share something you have read on social media? Probably for one of the following reasons:

  • You believe that others will want the information: Your mom might like that recipe, a colleague might want to read a post on a new app, etc.
  • You care about something and you want others to care about too: When Hurricane Katrina devastated New Orleans, there was a relief fund; you shared because you wanted others to get involved.
  • You want to entertain others or provide a bit of inspiration.

Look at those purposes for sharing. They are not selfish ones: You want to be useful; you want to get the word out about something important. Others who share do so for the same reasons. So, the same approach should drive your content:

  • Provide information that will let them be useful to their communities if they share it.
  • Give them content that, if shared, will make them look smart for sharing it.

Understanding Why People Don't Share

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John Unger is a writer and blogger based in Manchester, the UK.

Twitter: @johnungerr

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