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How to Get Marketing Help When You Need It

by Elaine Fogel  |  
March 15, 2016

Does your small business have marketing and branding needs, but not enough money to hire an agency or a consultant? Don't fret, there are still many options open to you to ensure that you're getting what you need to start or grow your business.

Here are just a few no-cost and low-cost resources from my new book, Beyond Your Logo: 7 Brand Ideas That Matter Most for Small Business Success.

Learn What You Can

Learn as much as you can about marketing and branding on your own. Even once the business can afford internal or outsourced specialists, some basic knowledge is highly valuable for small business owners and managers.

Classes, Seminars, and Webinars

A good start is to take classes and seminars. Many community colleges and universities offer a variety of small business marketing and branding courses. Some require in-person participation, others are available online.

(For topic-specific marketing seminars, MarketingProfs offers a variety of free and PRO online seminars and webcasts, in addition to MarketingProfs University courses, many of which include content suitable for small business owners and professionals who don't have a marketing background.)

Government Agencies and Nonprofit Organizations

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Elaine Fogel is president and CMO of Solutions Marketing & Consulting LLC, and a marketing and branding thought leader, speaker, writer, and MarketingProfs contributor. She is the author of the Beyond Your Logo: 7 Brand Ideas That Matter Most for Small Business Success.

LinkedIn: Elaine Fogel

Twitter: @Elaine_Fogel

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  • by John Camey Tue Mar 15, 2016 via web

    University professors are often willing to take on research support as a class project. It is important to remember, however, that classes have specific start (and end) dates. Requests that come after the semester has started are almost always too late to be incorporated into a class.

  • by Edel Foley Tue Mar 15, 2016 via web

    Internships on minimum wage ? How is that going to get you the best ideas ?

  • by Elaine Fogel Wed Mar 16, 2016 via web

    Good point, @John Camey. Advanced planning merits rewards. :)

    @Edel Foley: Don't underestimate the value of interns. I've heard some of the best ideas from interns during campaign planning meetings. Many are eager to prove themselves and come with fresh ideas. They haven't been tainted yet by the dynamics of office politics.

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