Does your small business have marketing and branding needs, but not enough money to hire an agency or a consultant? Don't fret, there are still many options open to you to ensure that you're getting what you need to start or grow your business.
Here are just a few no-cost and low-cost resources from my new book, Beyond Your Logo: 7 Brand Ideas That Matter Most for Small Business Success.
Learn What You Can
Learn as much as you can about marketing and branding on your own. Even once the business can afford internal or outsourced specialists, some basic knowledge is highly valuable for small business owners and managers.
Classes, Seminars, and Webinars
A good start is to take classes and seminars. Many community colleges and universities offer a variety of small business marketing and branding courses. Some require in-person participation, others are available online.
(For topic-specific marketing seminars, MarketingProfs offers a variety of free and PRO online seminars and webcasts, in addition to MarketingProfs University courses, many of which include content suitable for small business owners and professionals who don't have a marketing background.)
Government Agencies and Nonprofit Organizations
Take the first step (it's free).
You may also like:
- Building a Brand and Giving Back: Country Star Jimmy Charles on Marketing Smarts [Podcast]
- How to Heat Up Marketing Impact With Data-Driven Personas
- What Online Shoppers Want--and How You Can Provide It [Infographic]
- 10 Steps to Set Up Your ABM Program, and 10 Mistakes to Avoid
- Five Tips for Retailers to Win at Marketing in a Booming Economy