We've all been there, sitting in front of a long and boring presentation filled with charts and small text you can't even read. Now that it's your turn to present, don't make the same mistakes you see all too often.

The most important things to consider when preparing your presentation are the content, design, and delivery format.

Presentations should have a structure that makes sense, and the content should support your main message and goal. And design isn't all about making it pretty; you want something that will grab your readers' attention and keep them engaged without being overpowering. Finally, in what format you intend to deliver your presentation affects its content and design: Are you presenting it live, sending it to prospects via email, or delivering it some other way?


Your presentation should have an introduction, the middle, and a summary. Each section should engage the viewer while keeping your product, company, or idea in mind. Every slide you write should support your main message and the objective of your presentation. If it doesn't, toss it!

Plan out your presentation before starting to write the content so that you can create a logical flow from one topic to the other. You don't want to jump around between topics and lose your readers' interest


The introduction of the presentation differs depending on the type of presentation you're creating.

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image of Shai Schwartz

Shai Schwartz is a co-founder and the COO of Emaze, a platform for creating fully designed presentations.

LinkedIn: Shai Schwartz