A book is the ultimate business card... but only if you do it right.

Unfortunately, many self-publishers don't. Though most recognize the importance of good cover design and printing quality, many don't budget for editing.

That's a big mistake. Readers pick up on typos and other mistakes that spellcheck missed. They notice when a sentence just doesn't make sense. And when readers can't figure out your point, they stop reading altogether.

Your self-published business book needs to be so good that it reads as if it was professionally published. How? By following these five tips so you find the right editor for it.

1. Find an editor

Often, entrepreneurs, marketers, and other authors of business books think an editor is an expense they can do without. After all, you wrote your website, you've started blogging, and you've also got a friend who's an English teacher who can check your book. Plus, there's always spellcheck...

But think about it: Your cover design makes a good first impression; good-quality paper creates weight and credibility (not to mention... the simple act of handing a book to someone is pretty impressive); but all of that can be destroyed by a single typo on the first page.

Any typos, repetition, rambling, and gaps in reasoning will become part of the lasting impression you readers have of your business.

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image of Jacqui Pretty

Jacqui Pretty is the author of Book Blueprint: How Any Entrepreneur Can Write an Awesome Book and the founder of Grammar Factory, an editing and publishing company.

Twitter: @jacquipretty

Linkedin: Jacqui Pretty