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How to Optimize Your Email Campaigns With Interest-Based List Segmentation

by Jeremy Reeves  |  
April 11, 2016
  |  3,582 views

Most email marketing campaigns do a lousy job of turning warm leads into new customers or clients.

There are countless ways to increase the results you get from email marketing. This article focuses on list segmentation, which dramatically increases your results and does so without annoying your prospects.

You've heard about segmenting based on buyers vs. prospects, warm vs. cold leads, and so on. Those are OK, but they're not going to give you the dramatic increases you're probably looking for. Instead, I'd like to show you how to use your email marketing platform to segment your audience based on the actual interests of your prospects.

So let's get to it with...

Tactic No. 1: Within Your Welcome Email


After every major email campaign, you should have some sort of "welcome" email explaining who you are, why those who have signed up are getting an email from you, and, of course, what you're going to do to help them.

Most welcome emails are boring—and, frankly, pointless.

The average welcome email does nothing but say "thank you" and confirm that the person is now part of the list and will be getting regular updates.


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Jeremy Reeves is a sales funnel specialist. He helps his students and clients build automated sales funnels to increase revenue and stabilize cash flow while building trust and credibility. He also produces the Sales Funnel Mastery podcast.

LinkedIn: Jeremy Reeves

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  • by Jeremy Reeves Wed Apr 13, 2016 via web

    Hope you've enjoyed the article! If anyone has any questions, please feel free to ask. I'll respond here ;)

  • by Asmaa Tue May 24, 2016 via web

    Great post Jeremy. I liked your intro email template and the various advices about how to segment an email list from the landing page. I am just starting out building my email list (launched my website in April) and I am already interested in segmenting my audience to figure out their #1 problem. What this article tells me is that I should build various drip email programs before inviting people to my email list.

    Can you recommend any free or low-cost tools for email segmentation? Right now, I am thinking ConvertKit.

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