If Facebook were a country, it would be the biggest one... which is why it's so important for marketers to understand how to advertise effectively on Facebook.

A successful Facebook ad can make a huge impact on a potentially huge audience.

Part of the Plan

I can't overemphasize how important testing is to creating successful ad campaigns.

When you start to brainstorm your ad, look for ways to bake-in testing: From the start, come up with multiple headlines; get a few different images to try; plan different versions of the ad, each testing one distinct variable.


An example of testing one variable at a time: same headline, different image. And wouldn't you know it, the one with the hiker performed almost twice as well as the others.

Have Your Goals in Mind

What are you trying to do, and how will you measure success? There are a lot of ways you can evaluate the effectiveness of your ads, but the metric we rely on most at Edgar is cost per action. Simply put, this is how much, on average, you have to spend to get the action you're looking for.

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ABOUT THE AUTHOR
image of Matt Thomas

Matt Thomas is a content writer for Edgar and has over 10 years of experience in digital copywriting, online marketing, and content/social strategy. To escape technology, sometimes he plays in a bluegrass band.

LinkedIn: Matt Thomas