We're about to ruin your day and make you rethink your entire marketing career with just one little observation: People are not reading your content marketing materials.
They're not reading ours, either.
Or anyone else's, for that matter.
About half of those who check out an online article will scroll through the first screen of content, but they won't go any farther. Sadly, most site visitors bounce off the page after seeing just the images or headlines.
That's pretty depressing news if you write anything longer than just a few paragraphs for your company's website or blog.
Why People Don't Read Online Content
One reason people don't read online content is simply because it's hard to do: Reading online is 25% slower than reading from print.
Take the first step (it's free).
You may also like:
- E-Commerce Holiday Content: What to Write About, and for Whom [Infographic]
- The Cure for Crummy Copy: Laura Belgray of Talking Shrimp on Marketing Smarts [Podcast]
- How to Win at Content Marketing to Generation Z
- How to Create the Right Amount of the Right Type of Content
- Storytelling, Digital Transformation, Customer Experience... and You: Contently's Joe Lazauskas on Marketing Smarts [Podcast]