We're about to ruin your day and make you rethink your entire marketing career with just one little observation: People are not reading your content marketing materials.

They're not reading ours, either.

Or anyone else's, for that matter.

About half of those who check out an online article will scroll through the first screen of content, but they won't go any farther. Sadly, most site visitors bounce off the page after seeing just the images or headlines.

That's pretty depressing news if you write anything longer than just a few paragraphs for your company's website or blog.

Why People Don't Read Online Content

One reason people don't read online content is simply because it's hard to do: Reading online is 25% slower than reading from print.

Why?

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ABOUT THE AUTHOR
image of Brian Sutter

Brian Sutter is director of marketing at Wasp Barcode Technologies, provider of inventory software and systems, asset tracking, barcode scanners and printers, and time and attendance solutions for small businesses.

Twitter: @SmallBizBrian

LinkedIn: Brian Sutter

 

image of Kim Keller

Kim Keller is an adjunct public relations professor at the University of Memphis and a content marketing specialist for Wasp Barcode Technologies, provider of inventory software and systems, asset tracking, barcode scanners and printers, and time and attendance solutions for small businesses.

Twitter: @KimKellerPR

LinkedIn: Kim Helminski Keller