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Seven Technical SEO Mistakes Ruining Your Search Rankings

by Nathan Gotch  |  
May 12, 2016
  |  5,869 views

Technical SEO mistakes are the silent killer of campaigns. They not only disrupt user experience but also make Google hate your website.

Keep the following fact in your mind as you read this article: When users don't like your website, Google doesn't like your website.

So, the goal of technical SEO is make the user experience flawless on your website.

Fixing the following mistakes will help you achieve that goal:

1. Your website is painfully slow


A slow site is a bad site.

Half of all Web users expect a site to load in two seconds or less. Most abandon sites that take longer than three seconds to load.

And that's not even the worst news... A one-second delay in page response can result in a 7% reduction in conversions.


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Nathan Gotch is the founder and CEO of Gotch SEO, a St. Louis SEO agency and SEO training company.

LinkedIn: Nathan Gotch

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  • by Doug Thu May 12, 2016 via web

    Excellent article! Great tips that we all should be implementing!

  • by Blake Smith Thu May 12, 2016 via web

    Hi Nathan,

    Thank you for the tips. The tools you recommend for fixing these problems are very helpful.

    Under mistake #2 on keyword cannibalization, one of your suggestions is to unoptimize one of the pages. I think a better strategy is to reoptimize a page that is targeting the wrong keyword.

    In your closing statement, you briefly mention making a website mobile friendly. I think that is an important point. One could argue that not having a mobile-friendly website is another technical SEO mistake that could have a negative effect on rankings.

    Blake Smith
    Web Content Doctor

  • by Karola Fri Jun 24, 2016 via web

    Thanks Nathan!

    The article was an eye-opener. Will definitely try the tips shared here.

    I guess the most helpful tip was about not using the same keywords when linking to different pages. We've done this quite a lot. Would you recommend that we review all the links and start using different alt texts when interlinking in our landing pages and blog articles?

  • by joaquin rios Wed Feb 22, 2017 via web

    Nathan is a great SEO. Thanks Nathan.

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