As a marketer, you know the industry is a mixed bag of talent. Some marketers are creatives, others are Type A planners operating on the assumption that everything should follow a predetermined sequence.
Although all types of personalities have a role in marketing content creation and management, great marketing comes from a balance of the proverbial left and right sides of the brain.
If you've ever started a new job or taken on a new client and asked for brand guidelines, core messaging, or a content schedule only to be met with blank stares or to never get a response to that email, this article is for you.
Yeah, you could totally wing it blog post by blog post, tweet by tweet. But if you truly want to build brand awareness and create meaningful relationships with your readers, followers, and customers, planning is a must.
Here are eight ways planning will make you a better marketer.
1. You're ready to respond
Authenticity starts with knowing who and what you are and what you're striving for. In fact, some argue that your mission matters more than your product or service. By writing, editing, sleeping on, revisiting, and finalizing some core messaging for a brand, you'll have stock, yet genuine, answers for inquiries that come your way.
Core messages make it easy to create content—and responses—for blog posts, tweets, Facebook posts, or email inquiries. You'll be efficient and consistent, delivering a constant message about where your brand stands.
Take the first step (it's free).
You may also like:
- How to Win Friends Who Influence People: SAP Ariba's Amisha Gandhi on Marketing Smarts [Podcast]
- How to Create a Video Marketing Strategy
- B2B Marketing People Line Up to See: Cybereason CMO Cindy Klein Roche on Marketing Smarts [Podcast]
- 2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research
- Hearing Voices: How to Create Impact With the Right Voiceover [Infographic]