Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Three Types of Video That Marketers Need to Have on Their Company Website

by Marsha Druker  |  
May 26, 2016

As a marketer, you spend a lot of time and money on getting people to your website so you can educate them on your offering—and, ultimately, make a sale. And I'd guess that your website is filled with text. Lots and lots of text.

Yet, video content is the most effective way to help tell your story. Video helps businesses increase brand awareness, generate leads, and ultimately, increase sales. So it's no surprise that 69% of marketing, sales, and business professionals have used video marketing, and another 31% are planning to.

Part of Google's algorithm for search rankings considers the amount of time visitors stay on your website, which is one of the many reasons the amount of video content is growing. On average, sites with video content get two more minutes of dwell time than sites that don't.

You understand that video is powerful, but maybe you're not sure what types of videos you need on your website, so here are the top three types of video that can form the foundation of a solid video content library.

1. Testimonial Video

Testimonials go a long way toward helping you build trust and credibility with your customers.

You probably already have a testimonial page on your website with some strong quotes from happy customers. But a testimonial video will bring life and authenticity to your testimonials in a way that text-based testimonials simply can't. Seeing and hearing a satisfied customer talking about their personal experience with your product or service leaves a good impression with new visitors and helps back up the claims you make on your website.

The most effective videos make people feel an emotional connection to your business. It also goes without saying that having more than one testimonial video (or featuring several speakers in one video) is ideal.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Marsha Druker is a content writer at, a video-creation marketplace that connects any business that needs a video with talented videographers worldwide who can make it happen.

Twitter: @MarshaDruker 

LinkedIn: Marsha Druker

Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
1 rating(s)

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!