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Five Local SEO Tips for Small Business Owners

by Aleh Barysevich  |  
June 27, 2016
  |  4,581 views

In our fast-paced, digital world, few things help small businesses the way a local search engine optimization (SEO) strategy can.

Search engines keep getting smarter, but that doesn't mean SEO is no longer necessary. Your business will lose out to competitors if you're not working to keep it in the public eye.

Although all SEO hinges on great content and a responsive website, local SEO has its own practices and requirements that influence how you rank locally. There are literally hundreds of local SEO ranking factors to consider, but what I've detailed here are five of the most important.

1. Create a targeted landing page for each location

Creating a unique page for each city you service is the best way to earn organic rankings in different locales. Each page should be strategically thought out to appeal to your target city, and it should include the following:

  • Your business's name, address, and phone number (NAP)
  • Your products/services
  • A unique URL and page title
  • A map/directions to your business's brick-and-mortar location
  • Store hours
  • A business email address and/or contact forms
  • Social media buttons
  • Unique meta descriptions/meta tags that include location keywords

What you should never do is copy and paste the same landing page 50 times and merely swap out the city names. Doing that is a sure-fire way to earn yourself a duplicate-content penalty.

A lot of SEO-friendly Web design best-practices also apply to landing page optimization:

  • Your pages should be responsive, especially for mobile users.
  • Your copy should be clear and compelling.
  • Navigation should be seamless and intuitive.
  • Your descriptions should include relevant keywords that will help your search engine ranking.

2. Optimize your local listings and keep citations consistent


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Aleh Barysevich is a co-founder and the CMO of Link-Assistant.com, which makes SEO PowerSuite (website promotion toolkit) and BuzzBundle (social media software) for bloggers, webmasters, and online marketers.

LinkedIn: Aleh Barysevich

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Comments

  • by Garrett Tue Jun 28, 2016 via web

    Great article Aleh.

    I love your point about having an online review strategy, and the importance of getting employees on board. That's one of the trickiest aspects of generating positive online reviews. You need amazing customer service AND remember to politely ask for the reviews.

    Excellent content.

  • by Steve Wed Aug 31, 2016 via web

    Hello Aleh,
    Thanks for the titanic work you've done to write this article! These tips are not just useful, they should be obligatory to remember for all the small business owners. These days local SEO is so important for a small business that I have even included some tools for that in my article http://www.smallbusinesscan.com/top-11-websites-find-services-products-busi... about the services and products every small business needs. I've done that because there is no way for the small business to grow big without fighting its competitors at the local level by the means of SEO.

  • by Stephanie Reyes Fri Jan 20, 2017 via web

    Great article! These 5 factors which are, creating a targeted landing page for each location, optimizing your local listings and keeping citations consistent, developing a local content strategy, using and promoting reviews, and measuring your performance are definitely important for small business owners to take into consideration.

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