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How to Expand Your Core Keyword List: Four Tools You've Never Used but Should

by Ann Smarty  |  
July 18, 2016
  |  4,420 views

Keyword research has changed a lot over the past few years—from merely searching for long-tail opportunities with lower competition to in-depth niche research.

Moreover, keywords are no longer the sole focus of rankings; search engine optimization now includes context, intent, location, authority, citations, etc.

The tools discussed in this article will help you adapt to the ongoing evolution.

These tools are most helpful at the very first stage of keyword research: When you have a few core terms and you are looking to expand your keyword list before digging deeper.

But these tools will do more than just extend your core terms (something that your current tools are likely already doing); you'll be able to research context, related concepts and entities, and natural language wording.


1. Human-Powered Suggestions: Seed Keywords

The very first step of any new keyword research project is sitting down and making a list of words you would use if you were to search for something that's related to your site. You think which questions you'd ask, which problems your site is solving, and how you'd use Google to find answers and solutions.

Sometimes it's hard to come up with the initial list of core search terms you'd then build on, especially if you are a search marketer: Since I've been into search engine optimization for a while, I don't search in the same way as users who are exposed to search only when they actually need to find something.


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Ann Smarty is founder of ViralContentBee, a Web-based platform that uses a crowdsourcing model to facilitate the generation of real "social buzz" on quality content. She also offers guest-blogging services at SEO Smarty.

LinkedIn: Ann Smarty

Twittter: @seosmarty

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  • by Michele Engel Mon Jul 18, 2016 via web

    WOW! Thank you so much for sharing your knowledge. You've inspired me to really dig in and expand my expertise in the effective use of keywords and search tactics. Can't wait to get started exploring all of these resources. I really appreciate well written and highly useful articles like yours. :-)

  • by Vipin Nayar Fri Jul 29, 2016 via mobile

    Thanks for sharing this valuable article, first two tips are great I have used them in person. For brain storming I use Google form to send the question to friends and collect all data at one place.

  • by Ranker Media Wed Dec 28, 2016 via web

    Love to read it,Waiting For More new Update and I Already Read your Recent Post its Great Thanks.

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