The more relevant, interesting, and even entertaining the content that you share or publish, the more your audience will view you as a trustworthy source of information and not just a provider of a product or service. That perception builds trust, helps with branding, and enhances your customer relationships.
Content curation is the practice of seeking out and sharing content with your users that you believe is relevant to them. It can be done through your blog, email marketing, your website, or social media channels.
The key to successful curation is to find content that is both useful to your audience and consistent with your branding. If the content that you curate also happens to be trending, that's even better; however, just because the content is popular, doesn't mean it's appropriate for your business or your customers.
Fortunately, you don't have to scour the Internet for content to curate. Many tools are available to help you find and share great content online.
Feedly is essentially an RSS feed on steroids. Rather than going the traditional route of going from one blog or news site to another, you can get all of your trending content in one spot. All you have to do is add your favorite sites to Feedly, and you can curate content from one convenient place.
BuzzSumo will bring you posts on trending topics quickly. All you need to do is enter the relevant keywords to do a topic search. If you want to know what is trending on specific websites, you can enter in the URL to find the posts that are receiving the most social shares: You can find great content to share with your followers as well as get a sneak peek into the content that is trending on your competitors' sites. (Keep in mind that if you want to show up as trending on sites like BuzzSumo, you have to write great content.)