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Nine Content Tools to Improve Your Online Presence Through Curation

by Diana Beyer  |  
August 5, 2016

The more relevant, interesting, and even entertaining the content that you share or publish, the more your audience will view you as a trustworthy source of information and not just a provider of a product or service. That perception builds trust, helps with branding, and enhances your customer relationships.

Content curation is the practice of seeking out and sharing content with your users that you believe is relevant to them. It can be done through your blog, email marketing, your website, or social media channels.

The key to successful curation is to find content that is both useful to your audience and consistent with your branding. If the content that you curate also happens to be trending, that's even better; however, just because the content is popular, doesn't mean it's appropriate for your business or your customers.

Fortunately, you don't have to scour the Internet for content to curate. Many tools are available to help you find and share great content online.

1. Feedly

Feedly is essentially an RSS feed on steroids. Rather than going the traditional route of going from one blog or news site to another, you can get all of your trending content in one spot. All you have to do is add your favorite sites to Feedly, and you can curate content from one convenient place.

2. BuzzSumo

BuzzSumo will bring you posts on trending topics quickly. All you need to do is enter the relevant keywords to do a topic search. If you want to know what is trending on specific websites, you can enter in the URL to find the posts that are receiving the most social shares: You can find great content to share with your followers as well as get a sneak peek into the content that is trending on your competitors' sites. (Keep in mind that if you want to show up as trending on sites like BuzzSumo, you have to write great content.)

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Diana Beyer is an experienced and self-driven media expert who is passionate about writing.

Twitter: @Diana_Beyer_

LinkedIn: Diana Beyer

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  • by Tatyana Gnet Fri Aug 5, 2016 via web

    Sniply is very similar to Start a Fire. I strongly recommend to use it!

  • by Erika Fri Aug 5, 2016 via web

    Great round-up, including most of the tools I use every day. I would, however, add Evernote and Nuzzel to this list.

  • by Yonatan CEO, Sat Aug 6, 2016 via web

    Thanks for the tips and tools @Diana.
    I would add that in many cases your audience will follow the bigger publishers / influencers and therefore, most likely your followers will see their content before you share it. Therefore I would try to find and share those blogs / publishers which are less known but high quality. It might be harder to find but then you will provide higher value, helping your audience get exposed to fresh, valuable content.

  • by Shawn Sat Aug 6, 2016 via web

    Thanks for the great article. I found several new Handy marketing tools that I hadn't heard of before. You really summed them up very well.

  • by Acadecraft Tue Aug 16, 2016 via web

    very good most of the tools I use every day. I would, however, add Evernote and Nuzzel to this list.

  • by Prathik Wed Sep 7, 2016 via web

    Great article Diana! I could't help but notice DrumUp ( is missing from this list. It's a really cool content marketing and social media management app which also features content curation and a ton of other awesome features. Give it a look, and if you like it, please include it in your future lists. Cheers!

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