Content creation isn't just a matter of locating, producing, or disseminating a certain quantity of information. Of most importance is the quality of the information.
But what if you're strapped for time, budget, or personnel? Then consider the practice of curation as a viable alternative to creating content from scratch.
Content Curation Defined
Content curation is the process of discovering, gathering, and presenting digital content that surrounds specific subject matter.
The concept goes beyond mere aggregation or collection, however, and involves taking the time to filter, organize, and select only the "cream of the crop" resources, and, time permitting, adding your own perspective in one or two paragraphs.
It's not unlike what the curator at a museum does to produce an exhibition. She identifies the theme, decides which paintings to include, and determines how they should be annotated and then displayed for public viewing.
Content Curation Benefits
Content curation builds trust and credibility for your brand because it keeps customers informed. Your curation efforts educate and engage customers, providing them with a valuable service—which they will appreciate because it relieves them of the need to source content on their own.
Take the first step (it's free).
You may also like:
- The Secret to Dell's Success in B2B Influencer Marketing: Konstanze Alex on Marketing Smarts [Podcast]
- How to Create Effective Sales Enablement Content
- Content Marketing That's Strong and Fit Enough to Generate ROI [Infographic]
- Can Your Content Marketing Compete? Trends for a Strong Strategy in 2019 and Beyond
- Putting the 'Letter' Back in 'Newsletter': Ann Handley Talks Writing on Marketing Smarts [Podcast]