This is the first article in an occasional series about the value of slow marketing in our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world. Yet, there is a critical need to slow down. Why? Because doing so allows you to achieve real results—faster.

Marketing is impatient.

We want more leads, more brand recognition, more social shares.

We want a fatter pipeline, fuller funnel, more ideas, and (often) more credit. And we want it now.

I get that. (I'm impatient, too.)

Yet, ironically, the companies that will have the biggest marketing wins this fall won't get there by going faster. Instead, they will get there by... wait for it... slowing down.

In our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world... there is a critical need to slow down. Why? Because doing so allows you to achieve real results—faster.

Or, rather, we need to identify those key moments when we need to slow down, because doing so allows the business to grow faster. (And better. And with more integrity.)

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ABOUT THE AUTHOR
image of Ann Handley

Ann Handley is chief content officer of MarketingProfs, author of Everybody Writes: Your Go-To Guide to Ridiculously Good Content, and co-author of the best-selling book on content marketing, Content Rules. Ann co-founded ClickZ.com, one of the first sources of interactive marketing news and commentary.

Twitter: @MarketingProfs and @AnnHandley.