Becoming known as an eco-friendly brand isn't easy. Especially when so many brands present themselves as environmentally minded, and make so much noise on social and traditional media, even if their practices don't follow suit.
The best, and most ethical, way to successfully promote yourself as an environmentally conscious brand is to actually become one.
Here are some actionable tips for reducing your company's carbon footprint and getting the world to see your eco-friendly efforts.
Use sustainable materials
The first step toward becoming an environmentally friendly business is to analyze the energy impact of your company—starting with the products and services you offer—as well as the suppliers you work with, the packaging you use, the efficiency of your office space, and the commute of your workers.
Using sustainable materials is a vital first step toward establishing your brand as an eco-friendly entity, so ask yourself the following questions to help you determine the steps you need to take to reduce your company's negative environmental impact:
Are your products plastic? If so, make sure they are recyclable, and if possible create them from recycled materials. Label them with the appropriate recycling symbols. On your website, create a section talking about why you choose to use the materials you do. Doing so will not only show people what you're doing for the environment but also educate them on what they can do as well.
Do your employees work individually and mostly on phones or computers? If your business model doesn't require constant collaboration, consider allowing employees to work remotely on certain days, or even full-time. That would reduce their commute and save you the costs of keeping lights and heat on. Allowing remote work has also been shown to improve employee morale and efficiency.
Take the first step (it's free).
You may also like:
- Sustainable Branding: Why Leading With Green Misses the Mark, and What to Do Instead
- Old Logo vs. New Logo: How Consumers Feel About Six Brand Redesigns
- Six Ways to Strengthen Your Brand Through Product Packaging
- How to Inspire People to Love Your Brand the Way They Love Harry Potter (or Starbucks or Disney or MarketingProfs!): David Meerman Scott on Marketing Smarts [Podcast]
- How to Achieve Cultural Velocity (And Why You Need to): Jonah Berger and Stefan Burford on Marketing Smarts [Podcast]