Content marketing can be as complex or as simple as you want it to be. You may base your strategy on the basic idea of producing valuable material for your users, or dig deep into data that dictates a complex process of creating content for the entirety of the customer journey.
Either way, some fundamental content marketing principles should be guiding how you create and distribute your content.
The trouble is, many marketers don't follow those fundamental principles, usually out of ignorance or apathy. Neglecting them, however, can put a serious damper on your potential growth.
So, when planning your content marketing efforts, keep the following six principles in mind.
1. Provide quality over quantity
There's simply too much content out there for any kind of quantity-based strategy to work. The truth is, if you want any hope of attracting meaningful attention with your content, you have to be a part of the minority offering the "best of the best" content. If that means producing only one standout piece rather than five lukewarm pieces, so be it.
Most marketers end up ignoring this principle in part because our brains are wired to see values in terms of quantities: Two articles, on the surface, seem better than one, providing twice the benefits. But if neither of those articles is good enough to attract attention, you might as well have zero articles.
2. Focus on the long term
Take the first step (it's free).
You may also like:
- Three Creative Habits to Inspire You and Make You More Productive [Infographic]
- Press the Damn Button: Livestreaming-Expert Brian Fanzo on Marketing Smarts
- Five Surefire Ways to Boost Your B2B Marketing Content's Readership
- Why Testimonials Are B2B Companies' Most Important Marketing Tool
- An Analysis of 912 Million Blog Posts: Length, Link, and Share Trends