Last year, I wrote about five SEO trends you needed to know in 2016. Plenty of things in the SEO industry have stayed the same since I made those predictions (e.g., mobile optimization is still all-important, responsive Web design is still essential to ranking well, and keyword rankings are still important), but much has changed, too.

In this article, I walk you through five of the hottest SEO trends that you can expect to see more of in 2017.

1. Rank Tracking

2017 is going to bring rank tracking back to the forefront. Yes, you read that right.

Rank tracking is almost as old as the world's first search engine, and tracking the impact of your on-site and off-site changes via your rankings is just good business at this point. But it's also gotten a lot harder to track your ranking accurately because of increased personalization of search results and the rise of semantic search.

Fortunately, as Google's algorithm improves, so does our ability to track it. The most sophisticated tools, including Rank Tracker, can deliver unbiased data that accounts for personalized search results and semantic queries, as well as track ranking in different locales and by platform (mobile vs. desktop).

All that data is essential for gauging which pages bring you the most traffic, understanding causality between traffic and sales, and measuring exactly how your SEO efforts influence your rankings.

Keyword rank tracking may not be new, but it's as important as ever. We simply need to change with the times and build smarter tools that can cope with Google's emphasis on semantic search.

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image of Aleh Barysevich

Aleh Barysevich is the founder and chief marketing officer of the companies behind SEO PowerSuite, professional software for full-cycle SEO campaigns, and Awario, a social media monitoring app. He is a seasoned SEO and social media expert and speaker at major industry conferences, including SMX London, BrightonSEO, and SMX East.

LinkedIn: Aleh Barysevich