Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Six Tips for Successfully Using Livestreaming Video for Marketing

by Fritz Brumder  |  
December 12, 2016
  |  2,626 views

Livestreaming video has quickly become a hot trend in digital marketing. Facebook users, for example, spend three times longer watching live video on the social network than video that's pre-recorded.

And innovative brands that were early adopters of livestreaming have already reaped the rewards of this powerful, authentic, engaging, measurable, and cost-effective digital marketing channel—and they continue to do so.

Whether you're now evaluating livestreaming video or you've already decided to use it in your marketing mix, here are six helpful tips to get you started, based on my experience helping Pottery Barn, REI, GoPro, and New Balance harness the power of livestreaming video for the first time.

1. The Right Platform

Choosing the right platform to host your livestreaming video event is key. For a quick, raw, and unmoderated stream, you can use various mobile apps, such as Periscope and Facebook Live. However, those apps are limited in function and don't allow for custom branding or product content outside of the video stream.


For a more branded and moderated experience, you can use an enterprise livestreaming video platform that would allow you to add branding elements to the user experience, that have advanced audience interaction capabilities, and that often allow for content outside the video window (such as product information).

2. The Right Reason

You should have a good reason for doing a live-video-based event versus using an alternative digital marketing tactic.


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Fritz Brumder is the CEO and a co-founder of Brandlive, a customizable, live interactive video platform solution that retailers and brands use to create engaging online events and training.

LinkedIn: Fritz Brumder

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

Comments

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!