Contributed by Pawan Deshpande
- Six Reasons to Hire Your Audience: The Benefits of UGC
If used properly, user-generated content can be a huge asset for content marketers. UGC can save you time and money, ...
- The Chief Content Officer Is Dead; Long Live Content Marketing
It turns out that having a C-level executive in charge of content marketing has not been realistic, but the need ...
- Seven Content Marketing Metrics That Would Make Your Math Professor Proud
Many marketers are more comfortable with words than with numbers, but if you're willing to run a few equations, you ...
- 10 Steps to Ethical Content Curation
Compared with the creation of original content, curation can be a faster and easier way to generate content. But bad ...
- Three Big Reasons Why Marketers Should Annotate Their Curated Content
Curating good content is easy for most businesses. But annotating that good content to make it better... requires a little ...
- Is Your Content in Great Shape? Give It a Workout
As summer approaches, some of us will hit the gym in hopes of being swimsuit-ready. The more we exercise, the ...
- How Often Should You Feed Your Content Marketing Programs?
Some common questions arise as you begin to implement a content marketing program: How often do I need to update ...
- Content Marketing Trends for 2012: What's in and What's Out
No doubt about it: 2011 was a big year for content marketing. Twice the number of marketers implement content marketing ...
- Content Curation: Engage Your Customers in Three Simple Steps
Most marketers are eager to achieve a level of engagement with current and prospective customers, but the majority stop dead ...
