About the Contributor

Contributed by Len Shneyder

• 10 Tips to Ensure Your Emails Resonate in the Inbox

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  An email marketer should have one goal in mind: capturing readers' attention so they respond to the email's call to ...

• MRM Technology: Why You Need It, and How to Choose the Right Solution

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Too many companies have yet to embrace marketing resource management (MRM) technology, which offers a host of capabilities that can ...

• Creating an Interactive Experience: Trends in Email, Mobile, and Social Marketing

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Today's customers often rely on social networks to interact with brands. Marketers need to adapt to a customer-centric model and ...