Contributed by Jens Lundgaard
- What Marketers Really Think About Brand Experience [Infographic]
What are marketing leaders' thoughts about branding? This infographic, based on a recent study, provides insight into the challenges and ...
- How to Build a United Marketing Team in a Decentralized Business
In our world of branding and marketing, we know how crucial it is to share knowledge and information among colleagues ...
- The Future of Branding: The Digital Dimension (More Brand Management Lessons From Silicon Valley)
The recognition of digital user interface's importance seems to be slowly sinking into corporate culture the way "brand" did a ...
- Four Lessons for Brand Managers From the Race for the White House
Not Apple, not General Motors, not Microsoft. If we're talking the really big brands currently dominating American consciousness, we're talking ...
- Four Lessons on Avoiding a Brand Management Nightmare
Brand extensions can be a great way for a core brand to develop its overall brand equity and reach new ...
