About the Contributor

Contributed by Bruce McKenzie

• How to Generate Clickthroughs (and Data) From Your Marketing Videos

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Marketing Content

  Marketing videos create awareness. But then what? What do viewers do after they click the "Play" button? If you want ...

• How to Improve Your Tech Marketing Videos With E-Learning Insights

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Marketing Content

  Getting people to grasp new ideas and ways of doing things is especially critical to the sales process in tech ...

• Why Product-Centric Marketing Videos Alone Don't Support the Buyer's Journey

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Creating a marketing video? Don't focus solely on the product. Product-centric videos often derail a prospect from the buyer's journey.

• Three Ways to Use Videos to Maximize Your LinkedIn Marketing and Lead Generation

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

  If video is good for business (and it is), and if LinkedIn is good for business (and it is), then ...