Contributed by Tara-Nicholle Nelson
- The Business Case for Behavior-Changing Content: Five Rules of Engagement
Content is still one of the best ways to engage your customers—but you must rethink it... It's not about beautiful ...
About the Contributor
Tara-Nicholle Nelson
Tara-Nicholle Nelson is the author of The Transformational Consumer: Fuel a Lifelong Love Affair With Customers by Helping Them Get Healthier, Wealthier and Wiser. She is the CEO of TCI, a data, insight, and strategy consulting firm that creates transformational marketing and growth experiences.
LinkedIn: Tara-Nicholle Nelson
Twitter: @taranicholle
