Larry Kim
Larry Kim is the founder/CTO of WordStream Inc., provider of the AdWords Grader and 20 Minute PPC Work Week.
Google+: Larry Kim
Twitter: @larrykim
Articles by Larry Kim
Offer Extensions are a new ad format Google is rolling out to AdWords advertisers, who can now add a coupon ... more
Today (Feb. 6, 2013) Google announced some major upcoming changes that will make mobile ad campaign management exponentially simpler in ... more
Every industry has its version of "buffalo chicken dip," a product or concept with big seasonal peaks. By anticipating those ... more
Do you want to improve the performance of your Google AdWords campaigns? Here are five quick checks that'll help you ... more
Are you dissatisfied with the results of your Google AdWords ads? A low "Quality Score" could be to blame. ... more
Keyword discovery is a huge component of pay-per-click advertising. You need to find relevant keywords so you can create topical ... more
Historically, companies that monitor links to their websites haven't looked kindly upon inbound "deep links"—links to site pages other than ... more
Your own keyword analytics data is the most valuable marketing asset of your company. In fact, the data contained in ... more
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