DJ Waldow

DJ Waldow is an email marketing consultant, writer, blogger, speaker, founder and CEO of Waldow Social, and co-author of The Rebel's Guide to Email Marketing.

LinkedIn: DJ Waldow

Articles by DJ Waldow

Is Your Email Subject Line Creative... or Deceptive?

So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, ... more
17 Email Marketing Terms Every Business Should Know

Every industry—including the email marketing community—has its own jargon. Whether you send email campaigns (as a marketer) or receive them ... more
Gone Phishing: Why eBay Emails Can Be Hard to Trust

People tend to open an email based on the two things they can see in their inbox: the From name ... more
In an Age of Free Advice and Liberal Sharing, Is It OK to Ask for Something in Return?

With social media a hot ticket item and social networking sites like Twitter, Facebook, LinkedIn, and YouTube making it easy ... more
If My Dentist Understands Email Marketing, So Can You!

Foothill Dental gets it. It's not "doing social media" in the way we think of it. Foothill Dental does not ... more
When Best-Practices Aren't: Five Ways to Break the Rules of Email Marketing and Still Win the Game

A best-practice is the generally preferred practice, one that will make your company more money, thus making your boss happy, ... more