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Case Study: How a Small-Business Consultant Leveraged a High-Profile TV Commercial to Generate New Traffic and Win New Business

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Company: LocalZing
Contact: Karl Long, marketing consultant and owner of LocalZing
Location: Pompano Beach, Florida
Industry: Online Advertising, Small Business
Annual revenue: Confidential
Number of employees: 1

Quick Read:

A competing online marketing company's unorthodox approach to self-promotion got consultant Karl Long thinking about ways he could use his personal blog as a public relations tool to help his company, Local Zing.

As a tiny Florida player in the field of advertising for small businesses, Long knew he should consider unconventional ways to promote his company. Taking his cue from the competitor, he launched a campaign that increased traffic on his blog more than 500%, raised his Google profile, and led to new business.

His strategy offers lessons for small firms and independent consultancies trying to compete with much larger competitors with bigger budgets.

The Challenge and Campaign:

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Christian Gulliksen is a writer who has authored several of the Get to the Po!nt newsletters for MarketingProfs. A former editor at Robb Report, he has also contributed to Worth, Variety, and The Hollywood Reporter.

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