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Christian Gulliksen

Christian Gulliksen is a writer who has authored several of the Get to the Po!nt newsletters for MarketingProfs. A former editor at Robb Report, he has also contributed to Worth, Variety, and The Hollywood Reporter.

Articles by Christian Gulliksen

Back to the Blogging Basics [Slide Show]

Here's timely refresher in the ABCs of developing and keeping a loyal blog readership—some seemingly obvious, but all-too-often ignored, best-practices. more
How Much Do You Know About LinkedIn? [Slide Show]

LinkedIn, like any other social site, has its proponents and detractors. Before taking sides, though, consider this helpful data about ... more
Optimize Email for Abandoned Carts [Slide Show]

Your customer came thisclose to making an online purchase, but—for some reason—abandoned her cart before finalizing the sale. How should ... more
The Android Ascendancy [Slide Show]

You can't ignore Android's astonishing gains in the mobile market, even if your customers are still using iPhones and iPads ... more
How Much Will Your Online Customers Spend This Holiday Season? [Slide Show]

As Hanukkah draws to a close and Christmas approaches, online retailers naturally wonder how the happy—and profitable—holiday season might add ... more
Social vs. Search: Which Is the Winner? [Slide Show]

The differences between search and social media marketing are many, but both are essential in today's marketing. The trick is ... more
The B2B Lead Generation Manifesto [Slide Show]

Are you happy with the quality and quantity of your leads? If not, your lead generation program likely needs a ... more
Use Your Last Event as a Launching Pad for Your Next Event [Slide Show]

After months of hard work, your event was a smashing success. But you've got only two weeks or so after ... more
How to Amp Up Customer Engagement and Revenue With Online Merchandising [Slide Show]

Does your website make it easy for customers to find and purchase the products they want? Here's a 10-point outline ... more
Have Your Headline Cake and Eat It, Too: Headlines for People and for SEO [Slide Show]

Print journalism has a proud tradition of clever headlines—puns and other devices that grab a reader's attention. But the harsh ... more

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