Limited Time Offer: Save 30% on PRO with code GETRESULTS »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Case Study: How an Established Dot-Com Used Interactive Email to Increase Its Click-Through Rate and Cut Unsubscribe Requests

by Laurie Lande  |  
June 12, 2007
  |  74 views

Company: Monster Worldwide (Nasdaq: MNST)
Contact: Graeme Noseworthy, Marketing Manager, Staffing
Location: New York
Industry: Employment, B2B
Annual revenue: $987,000,000
Number of employees: 4600

Quick Read:

Monster.com, an established online staffing firm, needed new ways to reach its core audience of busy corporate human resources professionals. In the third quarter of 2006, Monster revamped its main email marketing campaign to make it more interactive and personal. Monster representatives now send their contacts a short text email that includes a click-to-view link to an interactive presentation about Monster's services.

Once the two-minute presentation starts, it can be run automatically or paused on any screen, based on user preference. The presentation is read out loud by the system, enabling the recipient to relax while it runs or perform other tasks if necessary. The last slide is customized with the recipient's Monster.com sales contact and other personal information.

Monster credits the new approach with generating greater sales from existing customers, more leads from potential customers, and a higher click-through rate than ever before: 15%.


The Challenge:

Monster Worldwide is one of the best-known staffing companies, and its online division, Monster.com, helped set the standard for Web-based job searches. Since Monster went public in 1996, more than 75 million of its visitors have established personalized job search accounts, and tens of thousands have received jobs through the site.

The company operates in 36 countries, including developing markets such as India, China, and the Middle East. Its global sales force focuses both on large enterprises and small to medium-sized businesses.


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this marketing case study ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!