This April Only: Save 30% on PRO with code ROCKETSCIENCE »

Real-World Education for Modern Marketers

Join Over 624,000 Marketing Professionals

Start here!
N E X T
Text:  A A
PRO

Case Study: How Intrigue and Personalization Helped a Marketing Firm Connect With Handpicked Leads

by   |    |  213 views

Company: Babcock & Jenkins
Contact: Lisa Blank, Marketing Manager at Babcock & Jenkins
Location: Portland, OR
Industry: Marketing, B2B
Annual revenue: $12,400,000
Number of employees: 50

Quick Read

Relationship-marketing firm Babcock & Jenkins didn't just tell prospective clients what its integrated strategy could do; it gave them a true taste.

In a multi-layer campaign that kicked off with a package of brownies and a custom URL from a mysterious source, the company illustrated how it incorporates intrigue, personalization, humor, and a low-pressure approach to establish and advance client relationships.

The campaign achieved a greater than 50% response rate, strengthening the company's pitch in addition to building out its list of leads.


Challenge


Read the Full Article

PRO Membership is required to access this marketing case study. Sign up to read the full article and gain access to all of our PRO content!

Sign up for a 2-Day Free Trial  Learn more about PRO Membership

Kimberly Smith is a staff writer for MarketingProfs. Reach her via kims@marketingprofs.com.

Rate this  

Overall rating

  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
6 rating(s)

Add a Comment

Comments

  • by jan Scarborough Thu Mar 19, 2009 via web

    Congratulations on developing such a great and unique campaign! I am very impressed with the elements and results!

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!