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Case Study: How New Media Helped Auction Direct USA Boost Sales 40%

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Company: Auction Direct USA
Contact: Eric Miltsch, IT/Web Director for Auction Direct USA
Location: Victor, NY
Industry: Automotive, B2C
Annual revenue: Confidential
Number of employees: 300

Quick Read

While auto dealerships across the nation struggle to survive in the new economy, Auction Direct USA's business is expanding.

Annual sales are up 40% for the young company that established its first location in Rochester, New York, in 2005. Three years later, that outlet boasts 14% of the area's used car market.

Stores in Raleigh, North Carolina, and Jacksonville, Florida, were added within the last year, and the Raleigh dealership is already the third largest in the area.


So how, in a time when high gas and commodity prices have induced consumers to cut back, has the company managed to keep growing, registering record sales in both May and August of this year?


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Kimberly Smith is a staff writer for MarketingProfs. Reach her via kims@marketingprofs.com.

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