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Case Study: How a Nonprofit's Web Site Redesign Increased Functionality, Public Interest, and Donations

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Company: Acumen Fund
Contact: Mariko Tada, knowledge and communications manager at Acumen Fund
Location: New York, NY
Industry: Nonprofit
Annual revenue: Confidential
Number of employees: 50

Quick Read

For nonprofit organizations such as Acumen Fund, which uses philanthropic capital and donations to help finance foreign entrepreneurs working to improve poverty conditions in developing nations, the human story is key for capturing the attention and heart of would-be volunteers, sponsors, and, in Acumen Fund's case, investors.

Acumen Fund's Web site, however, was restricted by an inflexible backend system, which limited the organization's ability to effectively communicate and portray its mission, progress, and overall brand.

With the help of creative-services firm MSDS, Acumen Fund was able to meet the needs of its distinct audiences and strengthen its brand through a complete site redesign that decentralized content management, introduced interactive messaging, and reorganized site navigation to provide users with easy access to the information they need.


As a result, users are spending more time on the site and returning more often; moreover, both the frequency and the amounts of online donations have increased.


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Kimberly Smith is a staff writer for MarketingProfs. Reach her via kims@marketingprofs.com.

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  • by Jessica Wed Dec 3, 2008 via web

    MSDS designed our website too - love their work!

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