Contact: Josh Himwich, Director of E-commerce Operations & User Experience
Location: Montclair, NJ
Industry: Online Retail
Annual revenue: $89,000,000
Number of employees: 1400
Customer reviews are powerful online content. They are held in high regard among consumers who are looking to minimize the guesswork and risk of trying a new product. And because they are both vendor-neutral and come from people in circumstances similar to, they instill a higher level of confidence. That, in turn, leads to increased conversion and sales.
But consumers aren't the only ones who are partial to reviews; search engines, too, tend to award higher natural rank to sites that regularly add fresh, keyword-rich content to their pages.
Diapers.com is the largest online retailer of baby-care products, with a much broader selection than its name implies. The business has steadily grown and earned the trust of consumers through its offering of low-price guarantees; fast, free shipping; and a plethora of customer-generated product reviews that provide a great service to new parents seeking advice on how to best care for their new bundles of joy.
Kimberly Smith is a staff writer for MarketingProfs. Reach her via email@example.com.