A Nonprofit Crafts a Compelling DM Strategy and Exceeds Its Conference Goals by 25 Percent

Jennifer Nastu
Case study published on 2/13/2007

The Points of Light Foundation's annual event had grown moribund, and the house list stagnant, says Chief Creative Director Todd Potochnik. But he and his team were able to boost attendance from the previous year's conference by more than 25% and garner an 85% "satisfactory or above" approval rating from attendees.