How the Kimpton Hotel Group's Affinity-Based Email Program Boosted Bookings Revenue Fivefold

by Jennifer Nastu
Case study published on 12/11/2007

Kimpton Hotels had successfully created a loyalty program, but its email program was lagging. By implementing an email strategy that focused on segmentation and targeting individual preferences, and by adding a corporate branding strategy, the company increased email bookings fivefold.