How Digital Asset Management Helped a Videogame Manufacturer Efficiently Market Its 1,000 Titles

by Laurie Lande
Case study published on 12/18/2007

A developer/distributor of 1,000+ videogames found it overwhelming to keep track of its digital marketing collateral for the huge inventory. A new digital-asset management system was the first step in solving the problem; the second was getting geographically dispersed staffers to use it.