Ads Interesting, Not Influential; TV Ads Most Helpful

Despite being daily exposed to dozens of ads—including on television, in print, and on the Web—most Americans (55%) say they find advertising to be interesting ("very" or "somewhat"), though fully 41% say it is not interesting, a recent poll found.

Advertisers, however, should not get too excited: Only 8% of Americans say current ads are "very" interesting while 47% say they are "somewhat" interesting, according to (pdf) an AdweekMedia/Harris Poll of 2,521 adults surveyed online June 4-8, 2009.

How interesting are ads?

Younger adults and those with higher incomes are more likely to consider ads interesting. Two-thirds of adults age 18-34 (66%) and 60% of adults age 35-44 think the ads are interesting as do 62% of those Americans with a household income of $75,000 or more.

Conversely, over half of adults 55 and older (52%) say that current advertising is not interesting, as do 46% of those age 45-54 and those who have a household income between $35,000 and $74,999.

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