Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Social Networks Deliver 21% of Ad Impressions

September 17, 2009

Social networking sites delivered 21% of all US online display ad impressions in June 2009, according to a recent comScore study, with MySpace and Facebook together accounting for more than 80% of impressions in the social networking category.

Top Display Advertisers on Social Networks

AT&T was the top display advertiser on social networking sites in June 2009, with more than 2 billion ad impressions—or 30% of the company's total number of display ads delivered during the month, comScore reported.

Next was Experian Interactive, which delivered a heavy rotation of ads in June for educational degree programs and credit score services. It accounted for nearly 1.3 billion impressions on social networking sites.

Of the top 10 advertisers on social networking sites in June, two delivered the vast majority of their impressions within the category:

  • Pangea Media, which primarily advertises a variety of love and celebrity quizzes, delivered 90% of its ads on social networking sites.
  • Online gaming provider Zynga delivered 97% of its ads on such sites.

"Because the top social media sites can deliver high reach and frequency against target segments at a low cost, social media is becoming an increasingly attractive vehicle for major advertisers seeking to optimize campaign reach and frequency and smaller advertisers desiring to reach a highly targeted audience," said Jeff Hackett, comScore senior vice president.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!