Marketers to Invest in Email, Social Media in 2010

Businesses are gearing up to increase their marketing spend on email marketing and social media in 2010, making those the top two areas of marketing investment in 2010, according to the just-released  2010 Marketing Trends Survey by StrongMail Systems.

Signaling a positive economic outlook for 2010, 50% of more than 1,000 global business leaders polled said they expect their customers to spend more in 2010, and 23% expect them to spend the same. Only 8% expect their customers to spend less.

Moreover, 89% plan to increase or maintain marketing budgets in 2010: 48% plan to increase; 41% plan to maintain.

However, the marketing mix is changing, with email and social media the leading areas of increased investment:

• 69% plan to increase spending on email marketing.
• 59% plan to increase spending on social media.
• 42% plan to increase spending on search marketing.

Looking for real data that can help you match social media tools and tactics to your marketing goals? The State of Social Media Marketing, an original research report from MarketingProfs, gives you the inside scoop on how more than 4,000 marketing pros are using social media to create winning campaigns, measure ROI, and reach audiences in new and exciting ways.

Meanwhile, marketers plan to reduce spending on some programs:

• 44% plan to reduce spending on events.
• 42% plan to reduce spending on direct mail.

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