Mobile Content Access Issues Eclipse Experience

Nearly eight out of ten US mobile content users have difficulty trying to access content due to slow page loads, phone/interface issues, and irrelevant content, according to a recent study conducted by TNS Global on behalf of Xiam Technologies. Moreover, mobile users report that 27% of the time, they are unsuccessful in finding what they are looking for.

Among US consumers who cite difficulty in accessing content:

• 61% say content is slow to load or hard to find due to the need to click through too many pages.

• 58% say they experience phone/interface issues.

• 15% say too much irrelevant content is a problem.

Users Rely on Search to Discover Content

Overall, 68% of mobile Web users prefer search engines to access mobile Web content, followed by 58% who prefer to enter URLs directly. Providers' content stores/portals are used less often than other methods (41%) to obtain content and are generally used more among paid downloaders and higher spenders, the study finds.

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