Limited Time Offer: Save 30% on PRO with code GETRESULTS »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Consumers Seek Newspaper, Magazine Ads for Bargains

January 26, 2010
  |  1,269 views

Print ads are still the preferred way for American consumers to find shopping deals but the Internet is not far behind: 23% say newspaper and magazine advertisements are where they can find the best bargains, while 18% say online ads are most helpful, according to a survey from Harris Interactive.

Over one in ten Americans (12%) say they prefer direct mail and catalogs when bargain-hunting, while 11% cite TV commercials and just 2% cite radio.

Some 34% of Americans say the type of ad makes no difference at all when they are looking for a bargain.


Looking for great digital marketing data? MarketingProfs reviewed more than 200 research sources and selected 64 of the best to create the Digital Marketing Factbook a 144-page compilation of data and 110 charts, covering email marketing, search engine marketing, and social media. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.


Younger Consumers Prefer Online Ads


When hunting for bargains, different age groups have different ideas of where to look: 22% of consumers age 18-34 cite online ads, while 17% cite TV commercials.

Over one-quarter (26%) of consumers age 35-44 say online ads offer the best deals.
Meanwhile, older consumers prefer traditional media: 24% of those age 44-55 and 33% of those age 55+ prefer newspapers and magazines to help them find the best bargains.

Men are also more likely to prefer online advertisements than are women (21% vs. 16%). Women, on the other hand, are more likely to cite newspapers and magazines (24% vs. 22%) and direct mail and catalogs (14% vs. 11%) as the best sources for bargains.


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!