Real-World Education for Modern Marketers

Join Over 610,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Seniors Least Likely to Use Internet

  |  887 views

Only 38% of US adults age 65+ are online––a significantly lower rate of Internet adoption than both the general population (74%) and the next-oldest group, adults age 50-64 (70%), according to research from Pew Internet.

In addition, just 26% of US adults age 65+ have home broadband access, compared with 56% of adults age 50-64 and 60% of all adults.

Older Internet users are more likely to stick with the basics: email and search. Although some seniors use social media, those who do are the exception, not the rule, according to Pew.


Looking for real, hard data that can help you match social media tools and tactics to your marketing goals? The State of Social Media Marketing, a 240-page original research report from MarketingProfs, gives you the inside scoop on how 5,140 marketing pros are using social media to create winning campaigns, measure ROI, and reach audiences in new and exciting ways.


Signs of Changing Times


However, in the last five years, the number of seniors actively using the Internet has increased 55%–– from 11.3 million in November 2004 to 17.5 million in November 2009, according to a survey from Nielsen.

Among those 65+, the growth of the number of women online has outpaced the growth of the number of men online by 6 percentage points over the same period.

Among online visitors 65+, 88.6% cite checking their personal email as the top online activity, followed by viewing or printing online maps (68.6%) and checking weather online (60.1%).

In addition, the number of unique visitors who are 65+ on social networking and blog sites has increased 53% in the last two years alone. Some 8.2% of all social network and blog visitors are over 65 years old, just 0.1 percentage point less than the number of teenagers who frequent such sites.


Join over 610,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!