Online Searches for Life Insurance Up 15%
Consumers are using the Web more than ever to research insurance policies and request quotes: Searches containing the term "life insurance" grew to a record high of 16.6 million queries in 2009, up 15% from the previous year, according to a study from comScore.
Consumers also requested 2 million online quotes for life insurance during the same period, demonstrating Americans' increased comfort and reliance on the Internet when shopping for complex financial services.
MetLife.com was the insurance site most visited as a result of the search term "life insurance," accounting for 5.8% of search clicks (paid and organic), followed by NewYorkLife.com (2.8%), and StateFarm.com (2.5%).
Looking for great digital marketing data? MarketingProfs reviewed more than 200 research sources and selected 64 of the best to create the Digital Marketing Factbook a 144-page compilation of data and 110 charts, covering email marketing, search engine marketing, and social media. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.
"As more Americans utilize the Internet to research life insurance policies for themselves or family members, it is increasingly important for insurers to have a strong brand presence online," said comScore Director Susan Engleson.
→ end article preview
Read the Full Article
