Nearly one in five (19.8%) of permissioned commercial emails failed to reach US and Canadian subscribers during the second half of 2009, a slight improvement from the 20.7% recorded in the first half of the year, according to a new study from Return Path.
That 19.8% consisted of 3.5% of all email routed to junk/bulk email folders and 16.3% not delivered at all––with no hard bounce message or other notification of non-delivery.
Permissioned emails reached 80.1% of consumers' inboxes in the US and Canada during the second half of 2009, slightly higher than the 79.3% recorded for the previous six months.
European marketers performed better than their colleagues in North America, with 85.5% of messages delivered to subscribers' inboxes. Meanwhile, the Asia/Pacific region outperformed both North America and Europe, recording inbox placement of 86.9%.
Below, other findings from the Return Path Global Email Deliverability Benchmark Report, 2H 2009.